Job spec: Menkind wanted an offering to reflect its new website and premium-location stores. So we created a catalogue based around the 'Gifts for Men' range. An average of seven items per page within this 48 page catalogue optimised product concentration and hit the low 100gm Post Office mail out rate. A clean consistent look comes courtesy of smart cut-out images, accentuated by post-production shadows. And copy is written as if by a woman shopping for her man (or men), to add a humorously sexy angle. This is our third edition, and it has grown in size and pagination as the company has prospered. The very first catalogue went from concept to print delivery in under 4 weeks!
