Job spec: After winning a 3-way pitch we were tasked with producing an
all-new 32-page catalogue to showcase the ‘lifestyle’ collection of products
and compliment the newly created LifestylesatHome website. This is the
client’s first ‘own brand’ catalogue but they have many years experience of
offering a similar product range through Reader Offers in the national press
– with off-the-page ads and dual branded catalogues. Our brief, therefore,
was to give this catalogue its own identity and its own style of product
presentation whilst retaining key elements of the house style.
Feedback since the catalogue was sent out has been very positive and we have
now been asked to work on the off-the-page ads.
