Job spec: After winning a 3-way pitch we were tasked with producing an all-new 32-page
catalogue to showcase the 'lifestyle' collection of products and compliment the newly
created LifestylesatHome website. This is the client's first 'own brand' catalogue
but they have many years experience of offering a similar product range through Reader
Offers in the national press - with off-the-page ads and dual branded catalogues.
Our brief, therefore, was to give this catalogue its own identity and its own style
of product presentation whilst retaining key elements of the house style.
Feedback since the catalogue was sent out has been very positive and we have since
been working on off-the-page ads.