Job spec: Gooding Aluminium design and produce innovative aluminium products and materials for interiors. Although they're well known in the architectural industry via a lavish spiral bound 'handbook' and website, they needed to promote the range to a larger audience. We were tasked with producing a samples catalogue that would be economical to dispatch. The new format was targeted at interior designers, specifiers and general building tradesmen. Now in its third edition, the 'Original Solutions in Aluminium' its proving a real success at introducing this versatile and fully recyclable product to a wider market.
